Marketing Subject Guide

Library Specialist:

Amia Baker
alb0004@auburn.edu
(334) 844-8268


Industry Information

Standard & Poor's Industry Surveys – Reference Collection – HG 4921. S66

U.S. Industry & Trade Outlook – Reference Collection – HC 101. U54

Current Industrial Reports of the U.S. Census Bureau Provides monthly, quarterly, and annual measures of industrial activity through timely, accurate data on production and shipments of selected products.

Hoovers More than 14.6 million companies in the US & Canada and more than 1.9 million international companies with important data points such as contact information, industry classification, and annual sales. These profiles, featuring companies with over $1 million in revenue and more than 9 employees, will help you gain broader insight into the global marketplace.

Lexis-Nexis Business Featuring company financial reports, profiles, directories, EDGAR filings, annual & quarterly reports, and proxy statements. Also included are business articles from several business journals and the ability to compare companies.

Manufacturing & Services Sponsored by the International Trade Administration
This page provides links to ITA web sites which provide coverage of key industrial and services clusters: Technology and Aerospace, Tourism, Basic Industries, Environmental Technologies, Service Industries and Finance, and Textiles-Apparel and Consumer Goods.

Thomas Register of American Manufacturers Industrial Product/Service Search - the most comprehensive resource for industrial information, products, services, CAD drawings, and more.


Market Share Information

Household Spending – Reference Collection – HC 110.C6 O34

Market Share Reporter - Reference Collection – HF 5410. M35

Ward's Business Directory – Reference Collection – HG 4057.A575

World Market Share Reporter - Reference Collection – HF 5410. W67

Who’s Buying for the Home – Reference Collection – HC 110.C6 W46


Industry Norms & Business Ratios

Almanac of Business and Industrial Financial Ratios – Reference Collection – HF 5681. R25 T68 [older copies on the 3rd floor with same call number]

Dun & Bradstreet's Industry Norms and Key Business Ratios – Reference Collection – HF 5681. R25 I52 [older copies on the 3rd floor with same call number]

RMA Annual Statement Studies – Reference Collection – HF 5681. B2 R6 [older copies on the 3rd floor with same call number]


Classification Systems

SIC Codes: Standard Industrial Classification Search

NAIC Codes: North American Industrial Classification System

Company Directories and Annual Reports

Annual Report Gallery (by Cornerstone) Close to 1,000 online annual reports included from this Website.

EDGAR Database SEC Filings - Access and download free links to a complete list of filings available through EDGAR.

Free Edgar - Free real time SEC Filings A free Service provided by WILink and EDGAR-Online. The Annual Reports Service provides quick access to annual reports and other information on select companies.

Hoovers More than 14.6 million companies in the US & Canada and more than 1.9 million international companies with important data points such as contact information, industry classification, and annual sales. These profiles, featuring companies with over $1 million in revenue and more than 9 employees, will help you gain broader insight into the global marketplace.

Kompass International Find information about companies and what they do - More than 23 million references to the products and services of over 1.8 million companies.

Lexis-Nexis Business Featuring company financial reports, profiles, directories, EDGAR filings, annual & quarterly reports, and proxy statements. Also included are business articles from several business journals and the ability to compare companies.

Public Register's Annual Report Service Over 2,100 online annual reports included. Also provides the option of ordering free hard copies of the annual reports.

ReferenceUSA A directory of U. S. businesses covering over 10 million locations (headquarters & satellite offices). It provides the type of business, SIC code, size (sales or employees), type of company, and key contact.

Thomas Register of American Manufacturers Industrial Product/Service Search - comprehensive resource for industrial information, products, services, CAD drawings, and more.

Alabama Business Directory – Reference Collection – HF 5065.A37 A34

American Big Business Directory – Reference Collection – HF 5035. A49

D&B Million Dollar Directory - Reference Collection – HF 5035.M5

Directory of Corporate Affiliations. "Who Owns Whom" U.S. Public and Private Companies – Reference Collection – HG 4057 .A217

Hoover’s Handbook of American Business – Reference Collection – HG 4057.A28617

Hoover’s Handbook of Emerging Companies – Reference Collection – HG 4057.A33

Hoover’s Handbook of Private Companies – Reference Collection – HG 4057.A28616

International Directory of Company Histories – Reference Collection - HD 2721. I63

LexisNexis Corporate Affiliations (Public, Private, International) – Reference Collection – HG 4057.A219

Standard & Poor’s Register of Corporations, Directors and Executives – Reference Collection – HG 4057.A4

Ward's Business Directory of U.S. Private and Public Companies – Reference Collection – HG 4057.A575


Country Profiles

CIA World Factbook Geographic, political, and economic data on the countries of the world

CountryWatch Provides up-to-date, critical country-specific data and daily news coverage on 192 countries. Also provides economic forcasts for each country.

Library of Congress Country Studies Substantial reports on over 100 countries. This covers everything from history and business to government and national security.

Dun & Bradstreet's Exporters' Encyclopaedia – Reference Collection – HF 3011. E9


Marketing Statistics

The National Trade Data Bank [electronic resource] – *Available on Campus Only (ask Reference to log you in) - Provides economic and industrial data of interest to foreign traders. Among the subfiles are country profiles from the CIA, and estimates of the value of U.S. exports.

Bureau of Economic Analysis Key national, international, and regional aspects of the U.S. economy including the Gross Domestic Product.

Bureau of Labor Statistics This independent national statistical agency collects, processes, analyzes, and disseminates essential statisitical data in the broad fields of labor economics and statistics. Includes current data on the Consumer Price Index, Unemployment Rates, Average Hourly Wages, etc.

Business.gov One of the E-Government initiatives in the President's Management Agenda. It was developed to provide better customer service for small businesses interacting with the Federal Government.

County Business Patterns The divisions of the economy covered are agricultural services, forestry, and fisheries; mining; contract construction; manufacturing; transportation and other public utilities; wholesale trade; retail trade; finance, insurance, and real estate; and services.

FedStats Compilation of statistical data from over 70 agencies in the United States Federal Government. A great one-stop-shopping site for governmental statistics.

LexisNexis Statistical Universe Statistical Universe can be used to find all statistics issued by the U.S. government back to 1973 through the American Statistics Index (ASI); some 1,000 of the best statistical publications of private and state government sources from 1980 forward through the Statistical Reference Index (SRI); and approximately 2,000 indispensable titles from some 100 international intergovernmental organizations, all published annually since 1983 through the Index to International Statistics (IIS).

Statistical Abstracts of the United States An invaluable compilation of statistics mostly provided by governmental agencies. Although it contains more than business statistics, fully two-thirds of the material can be characterized as economic or industrial.

U.S. Census Bureau The preeminent collector and provider of timely, relevant, and quality data about the people and economy of the United States.


Databases for Finding Journal Articles


All databases are available on campus and remotely (unless otherwise noted). To access a database from home, you will need to type your library ID and last name.

ABI/INFORM An index with abstracts to periodicals in business, including economics, finance, accounting, management, marketing, and transportation.

Business & Company Resource Center Database to research all business and management topics. Includes directory listings for over 300,000 companies as well as company profiles, industry rating, product brands, company performance ratings, investment reports and ratings, industry statistics, financial overviews, financial ratios, etc.

Business & Industry Database (B&I) Contains information, facts, and figures dealing with public and private companies, industries, products and markets for all manufacturing and service industries at an international level.

Business Source Premier Provides full text from journals covering business, management, economics, banking, finance, and accounting. Also provides access to company profiles from the Datamonitor Company Profile Authority database.

EconLit Produced by the American Economics Association, EconLit indexes and abstracts more than 450 international economic journals. EconLit source material includes journal articles, essays, research papers, books, dissertations, book reviews, and working papers. Contains records from 1969-present with approximately 15,000 records added annually.

LexisNexis Academic Provides access to various databases, including current news, business information, company directories, federal and state laws, regulations, legal cases, etc.

Newsbank Provides hard-to-find local and regional business newspaper articles from over 400 U.S. cities. Covering private and public companies, its monthly updates provide current full-text articles and index citations to specific company and industry issues and events.

Regional Business News Collection of full text newswires from around the world. Includes information about business, politics, economics, and international news.

General Databases


Academic Search Premier Covers abstracts and indexing for over 3,000 scholarly journals and features full text articles for over 1,200 journals since 1990.

Expanded Academic ASAP Indexes 1500 journal titles in a variety of subject areas. Articles in over 500 journals are full text. 1980 to the present available.

Articles & Journals Not Owned by Auburn University Libraries


Inter-Library Loan Request materials owned by other libraries and have them delivered to AU Libraries (main or branches) for pick up or delivered electronically to your email.

Ingenta A database of article information taken from over 18,000 journals that allows full-text PDF access and faxing to articles not owned by AU Libraries. Available to AU faculty, graduate students and staff (available to AU Faculty, Retired Faculty, Staff & Enrolled Grad/Distance Ed Students only).

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