Global Consumer Culture


Library Resources for the Company/Product Research Assignment

The library has online indexes and databases that lead you to resources you probably cannot access by doing a general Internet search on Web sites. They identify articles published about your company in trade and academic journals or in business sections of newspapers. Some databases are "general," covering topics from sports to medicine or history. Others concentrate on specific subject areas such as business or art. These databases may offer you the full texts of the articles online. If the database provides you with only a citation, you will need to look in AUBIECat, our own local database of holdings here at Auburn, to see if the library has the journal in paper. Or, if you are lucky, you may find that AUBIECat says that we have access to it electronically from a different database from the one in which you first found your citation.


The following databases are subscription databases you can access through links from the library home page. These are available from computers on campus and remotely unless otherwise noted. To access a resource from home, you will need to type your library ID and last name. Your library ID is usually: two, zero, your social security number, then zero. For example: A person with the social security number 123-45-6789 has the library ID: 201234567890.


Business Databases

ABI/INFORM

An index with abstracts to periodicals in business, including economics, finance, accounting, management, marketing, and transportation. Coverage is from 1971 forward and approximately 60% of the database is full text.

Business & Industry Database

Contains information, facts, and figures dealing with public and private companies, industries, products, and markets for all manufacturing and service industries at an international level. Coverage is from 1994 forward and approximately 60% of the database is full text.

Business Source Elite

Provides full text for nearly 930 journals covering business, management, economics, finance, banking, accounting, and much more.

Textile Techology Digest

Provides international coverage of textile literature and related subjects. The database covers over 650 journals as well as books, theses, patents, standards, and conferences. Subjects include dyeing, mill operation, man-made fibers, preservation, apparel design, marketing, and statistics.


General Databases

Academic Search FULL TEXT Elite

Covers abstracts and indexing for over 3,000 scholarly journals and features full text articles for over 1,200 journals since 1990.

InfoTrac's Expanded Academic ASAP

Indexes 1,500 journal titles in a variety of subject areas. Articles in over 500 journals are full text. 1980-present.


Company Information

Dun & Bradstreet's Million Dollar Directory: America's Leading Public & Private Companies. [REF HF 5035.m5 v.1-4]

Hoover's Online

Database of information on more than 50,000 of the largest or fastest growing public and private U.S. companies. Information provided includes company address, number of employees, key people, financial data, news items, and selected Web links to company Web sites, SEC filings, and current stock prices.

Hoover's Handbook of American Companies [Ref HG 4057 .A28617]

Hoover's Handbook of Emerging Companies [Ref HG 4057 .A33]

Hoover's Handbook of Private Companies [Ref HG 4057 .A28616]

Hoover's Handbooks Index [Ref HG 4057 .A286213]

International Directory of Company Histories [Ref HD 2721 .I63]

Market Share Reporter [Ref HF 5410 .M35]

Ward's Business Directory of U.S. Private and Public Companies [Ref HG 4057.a575 v.1-8]

(The reference books listed above are available in the 2nd Floor Reference Collection)

Other Sources

Books about the history of the development of operating strategies of individual companies may have been written about some of the largest apparel companies, but these may be several years old and are less common than you might think. To try and locate such a book, search AUBIECat using the keyword search and try a company name and the term "history." To eliminate other unrelated hits you could include the term "firm" such as: Nike (firm) history. Your best bet for histories is collective histories in reference works such as the International Directory of Company Histories cited above, annual reports, journal articles, and the capsules and profiles found at the Hoovers.com site.