1:26 PM, February 5, 2016

Virginia Slims American Women's Opinion Polls 1970-2000

 

In 1970 with the Women’s Movement well underway, Virginia Slims began commissioning surveys about the role of American women in society. As those roles continued to change through the late 20th century, Philip Morris USA, makers of Virginia Slims, continued to collect data on the topic. The poll was conducted in 1970, 1972, 1974, 1980, 1985, 1990, 1995, and 2000. Many of the questions remained the same, while others explored the specific topics of the period. Thus, this collection has become not only “a barometer for social changes but a time capsule evoking another era.

This report can be found in the iPoll Databank,  the most comprehensive, up-to-date resource for US public opinion poll data. iPOLL is also the best finding aid to locate US national opinion poll questions rich in a particular subject, with direct links into the catalog of datasets and survey questionnaires.

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