Ever wonder how much companies spend on advertising each year? This new publication from Schonfeld & Associates, Inc. reports on the advertising budgets of 1000 major corporations for the past two years and includes projected spending budgets for the next year. It is most useful when comparing spending by companies in the same industry or comparing advertising spending among different industries. Also included are ratios that compare a company's spending to its sales and gross margin. Lastly, you can see the change in ad growth and sales growth over the previous year.
This volume is available in print in the Reference Collection located on the Second Floor of the Ralph Brown Draughon Library under call number HF 5801 .A344.