Archive for the 'Resources' Category

December 14, 2007

The Accessible Archives database has recently been enhanced with a new interface and the addition of full-text articles from The South Carolina Gazette for the period 1732-1741.  Accessible Archives contains fulltext primary source material including selected eighteenth and nineteenth-century periodicals, newspapers and books, with eyewitness accounts of historical events, vivid descriptions of daily life, editorial observations, commerce as seen through advertisements, and genealogical records.

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December 14, 2007

Edited by James Ciment, this four-volume work published by M. E. Sharpe in 2007, is located on the Second Floor of the Ralph Brown Draughon Library under call number D 843 .E46 2007.

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December 14, 2007

Edited by Lucy-Ann McFadden and others, this is the Second Edition, published by Academic/Elsevier in 2007.  It is located in the Reference Collection on the Second Floor of the Ralph Brown Draughon Library under call number QB 501 .E53 2007.

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November 30, 2007

USA Trade Online provides United States Merchandise Trade data from a collaborative effort between STAT-USA and the Foreign Trade Division of the U. S. Census Bureau on more than 18,000 commodities.  USA Trade Online allows 2 - 10 digit HS (Harmonized Systems codes) Commodity searching from monthly to historical.  Custom tables can be viewed either in Excel or ASCII formats.  Other features include product comparisons, market trends and market share of product.  The guides to Online Data Definitions and Foreign Trade Statistics provide concise help to both the professional and the novice searcher.

Please NOTE:  due to publisher restrictions, USA Trade Online can only be accessed via password.  Please ask for assistance in accessing USA Trade Online at the Reference Desk located on the Second Floor of the Ralph Brown Draughon Library.

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November 30, 2007

General Reference Center Gold

 Includes key business and general interest titles from national news magazines and encyclopedias to core business journals, many with full-text and image resources.  Includes over 15 reference books.  Covers 1980 to the present.

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November 16, 2007

Published by Euromonitor, this resource provides information about sales for consumer products for the past five years and it provides forecasts of the same products for the next five years as well as information about market share by manufacturer and brand.  Consumer USA is located in the Reference Collection on the Second Floor of the Ralph Brown Draughon Library under call number HC 101 .C744 2008.

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November 16, 2007

Business Index ASAP

Citations to articles from academic business journals, many including fulltext links to text and images.  Provides information on management issues, economic indicators, and business theories and practices, as well as on the activities of companies and industries worldwide.  Coverage is from 1980 onward.

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October 31, 2007

A comprehensive database of over 8000 journals, magazines, and news transcripts in physical sciences, technology, medicine, social sciences, the arts, theology, literature, and other subjects.  Many articles are available fulltext.  Academic OneFile has replaced Expanded Academic ASAP under the listing "General Databases" located under the Articles and Databases link on the A.U. Libraries homepage because it offers a wider selection.

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October 31, 2007

The Seventh Edition, edited by Neil Schlager and Josh Lauer, and published in 2001, Contemporary Novelists contains biographical and critical essays on the most important living novelists writing in English worldwide.

This title is part of The Gale Virtual Reference Library, a database of many encyclopedias and specialized reference sources for multi-disciplinary research published by Thomson Gale.  These works fall under the subjects of Business, the Environment, History, Literature, Medicine, the Nation and the World, Science, and Social Science.  Additional individual works will be profiled in forthcoming What's New library updates.

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October 19, 2007

Ever wonder how much companies spend on advertising each year?  This new publication from Schonfeld & Associates, Inc. reports on the advertising budgets of 1000 major corporations for the past two years and includes projected spending budgets for the next year.  It is most useful when comparing spending by companies in the same industry or comparing advertising spending among different industries.  Also included are ratios that compare a company's spending to its sales and gross margin.  Lastly, you can see the change in ad growth and sales growth over the previous year.

This volume is available in print in the Reference Collection located on the Second Floor of the Ralph Brown Draughon Library under call number HF 5801 .A344.

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